About Us

Our Expertise in Tech
Our small but passionate team lives and breathes technology. From smart home essentials and pet monitors to, smartwatches, earbuds, lighting, and the most unique gadgets in the world, we personally vet thousands of products so you don’t have to. Each year, we narrow the field down to the top 10–20 picks per category—devices that deliver real performance, reliability, and ease of use. Every month brings premium new releases, and we even offer a FREE REPLACEMENT if we retire your device and swap it for an updated model.

Simplifying Technology
You deserve to enjoy tech, not decode it. We handle the research and hands-on testing so you can focus on what matters: using your gadgets to their fullest. Whether you’re choosing a smart thermostat or a fitness tracker, we cut through the jargon. And for PC builders, we offer four clear configuration levels—Entry, Medium, High, Ultra—each compared to familiar consoles (PS4, PS5, PS5 Pro) so you know exactly what to expect.

Foundations & Beliefs

• Every Dollar Counts: From shoestring budgets to flagship splurges, we make sure your investment makes sense in performance and price.
  
• Research-Backed Pricing: Our gadget fares reflect countless hours of testing—confidence you won’t find in crowded marketplaces. Meanwhile, our PC and laptop options always beat the big-box and online retailers—no exceptions.
  
• Upgrade Assurance: Life moves fast. If you choose to upgrade within 12 months, we return up to 80% of your purchase price—so you never feel stuck with outdated tech.
  
• Eco-Aware Vision: Quality gear today, sustainable tomorrow. We’re already planning free e-waste pickup and in-house refurbishment to keep devices in circulation and out of landfills.
  
• Peace of Mind Assurance: Every purchase is backed by our 15-day warranty and 7-day satisfaction guarantee.

Digital Services for All
We believe a digital presence should empower, not drain, your resources. That’s why we offer free website creation and conversion into apps, complete with social-media inventory syncing and hands-on maintenance training—no hidden costs. If you prefer a set-and-forget solution, our paid automation solutions handle emails, marketing, updates, and upkeep more affordably than paying hourly staff—all while you remain in control.

Nurturing Talent & Culture
Our people-first leadership means every team member’s personal goals matter. When our collective ambitions align, we achieve more together. Curiosity, continuous learning, and a “let’s get it done” mindset define us—and when challenges arise, we see them as springboards for innovation. At Simply Smart, we choose to act.

Future Roadmap

Simply Smart is gearing up for its next chapter. Soon, you’ll find our own branded desktop systems on retail shelves—offering the same quality as Best Buy and Canada Computers but at friendlier price points. We’ll deepen direct supplier ties to eliminate needless markups, expand our free e-waste program, and grow our digital-services arm to help more small businesses succeed online. This year marks our formal registration and the formation of a dedicated core team, setting the stage for sustainable growth.

The Simply Smart Promise
Every policy, product selection, and customer service touchpoint reflects our commitment to Canadian shoppers, the environment, and what “value” truly means. At Simply Smart, we’re more than a tech retailer—we’re your partner in living a smarter, simpler life with the best technology has to offer.

From the very beginning, the founder’s life has been intertwined with technology — not just as a user, but as an obsessive learner, tester, and critic. Through years of experience across diverse fields like marketing, graphic design, retail, management, web design, and e‑commerce, one thread remained unbroken: a deep love for all things tech.
The frustration was real. Watching friends and family repeatedly overspend on tech products that didn’t deliver — paying premium prices for devices that barely outperformed cheaper alternatives — sparked something inside. The founder knew there had to be a better way for Canadians to access trustworthy, high‑quality tech without the confusion or hype — For Canadians By Canadians.
When downtime hits, this founder doesn’t just binge TV — he dives into specs, price histories, and hands‑on gadget testing. Smartwatches, earbuds, smart home gear — if it’s new and interesting, he’s already researched it. It’s not work; it’s genuine passion. And that passion powers Simply Smart’s promise: to bring Canadians only the very best tech, tested, compared, and curated with care.

The Journey So Far
In 2020, that vision became a reality with the launch of Better Tech — an informal venture dedicated to curating only the best gadgets and smart devices after rigorous testing and research. The founder personally tested over 100 smartwatches and 100 earbuds in the first year alone, determined to separate the signal from the noise. And it wasn’t just about picking big‑name brands — it was about finding the best value, the best performance, and the best experience for users.
As the team of fellow tech enthusiasts grew, so did their passion and dedication. Every year since, they’ve continued this rigorous approach — testing, comparing, and selecting only the top 10–20 products in each category. Smart home gadgets, fitness tech, pet trackers — if it’s cool, smart, and genuinely useful, it makes the cut.

In 2023, faced with a domain hiccup and a desire to sharpen the mission, Better Tech became Ottawa PC for a short while then Whodis Wireless. While the name carried momentum, it never fully captured the core promise. That promise crystalized into Simply Smart — a final rebrand reflecting the true goal: making tech simple, accessible, and exciting for everyone across Canada. This year is the year! This Proudly Canadian informal venture now stands as a testament to relentless research, genuine passion, and a commitment to honest value.

Making Tech Simple for Everyone
You deserve to enjoy tech, not decode it. We handle the research and hands-on testing so you can focus on what matters: using your gadgets to their fullest. Whether you’re choosing a smart thermostat or a fitness tracker, we cut through the jargon. And for PC builders, tech shouldn’t require a PhD. We break complex choices down into four clear tiers — Entry, Medium, High, and Ultra — then compare each to familiar consoles like the PS4, PS5, and PS5 Pro. Whether you’re building a gaming PC or picking a graphics card, you’ll instantly know which bracket fits your needs and budget, without the jargon. Keep it simple & Stay Smart.

Core Philosophy & Values

• Value First: Every dollar should deliver maximum impact. Whether you’re on a shoestring budget or investing in flagship devices, we ensure your tech choices make sense for performance and price.
  
• Research-Backed Pricing: Some of our gadget prices may be higher than what you’ll find on Amazon or elsewhere — and that’s intentional. You're paying for the confidence that comes from hours of hands-on testing and comparison. But when it comes to PCs and laptops, our prices are always lower than Amazon, Canada Computers, and Best Buy — no exceptions.
  
• Upgrade with Confidence: Most people want the newest gear within a year — kids get bored, adults chase the latest features. Our unique warranty gives you up to 80% back when you upgrade within 12 months, so you can stay current without losing value.
  
• Eco‑Mindful Future: Today we curate the best tech; tomorrow, we’ll help it live on. Plans are already in motion to launch free e‑waste pickup and refurbishment programs in the coming years, keeping devices in play and out of landfills.

Free Website and App for EVERYONE
The founder believes everyone should have the opportunity to start and grow online. That’s why we provide free website creation and help turn that site into an app! We also sync inventories to social media platforms and teach you how to maintain it all — completely free. Many businesses today face outrageous fees, sometimes up to 20% commission, just because someone maintains or built their website. We believe quality online presence should be accessible with no hidden costs. If you like our website or any of our partner sites, let us know — we’re happy to help restaurants and businesses of all kinds get started or switch over to a cheaper, maybe even free, solution. If you want hassle‑free, worry‑free management of automatic emails, marketing, website updates, and maintenance, paid automation solutions are available. These are more cost-effective than paying minimum wage for someone to constantly do these tasks all day, and you always keep track and control the automation yourself.

Leadership Style & Culture
Leadership here means helping people achieve their personal goals so they can bring their best to the team. When individual ambitions align with Simply Smart’s vision, team members become invested partners, not just employees. We champion curiosity and continuous learning, treating every challenge as a chance to innovate. When obstacles arise, we see them as opportunities to advance — we choose to act.

Vision for the Future
Simply Smart is on track to become Canada’s go‑to source for top‑tier gadgets and budget PCs. Next up: our own branded desktops that rival the big‑box prices of Canada Computers and Best Buy, without cutting corners on quality. We’re also aiming to see our curated products on store shelves alongside those retailers — so when customers compare, Simply Smart stands out as the smart, affordable choice.

By partnering directly with suppliers, we’ll eliminate unnecessary markups and make premium tech a realistic choice for everyone. And as we grow, our free e‑waste pickup and refurbishment services will give devices a second life — or send working gear to communities in need abroad. It’s not just retail; it’s a movement toward smarter, more sustainable technology for all.

Let’s Keep It Simple. Stay Smart.
That’s the heart of Simply Smart — where every product, policy, and promise is designed to empower you, respect the planet, and redefine what “value” really means. Making Tech Simple for EVERYONE.